News & Trends

From joysticks to M16s
The U.S. Army is organizing video-game parties as part of its recruitment strategy.
Yes dear, their brains are different than ours
Research shows Republican brains are different from Democrats' (not that there's anything wrong with that).
Cool blog tools
BlogPulse has tools to measure and rank buzz across the blogosphere.
Behavioral targeting is back
Changes in business models and marketing approaches lead to improved applications
Ad wars
Bypassing ads with your TiVo? Maybe not for long. What's that slouching toward your tv? Embedded Advertising
New search technology
Amazon's new search technology (in Beta) could open up new vistas in the link between ecommerce, user data and search. A9.com
Viral Marketing Group Launches
The first group to represent viral and buzz marketing forms

Buying decisions made emotionally

Do you still believe buying decisions are based upon a rational, by-the-numbers approach? Maybe it's time you changed your thinking. Brain scans of test subjects indicate that emotion is the deciding factor in all personal purchase decisions.

Using functional magnetic resonance imaging in volunteers to scan brain activity during the decision-making process, researchers have found the ventromedial frontal lobe (the part of the brain typically involved in emotions) was highly active even when volunteers where making what typically would be considered rational decisions. {read more}

Articles & Analysis

Do your customer research at the newstand
Financial service companies can give customers a reason to stick
Improve email response
Buying decisions are made emotionally: implications
Case study: from free to fee

What's the buzz?
Viral Marketing Primer

Customer-centricity 101
How are you measuring customers?
What to spend to acquire a customer?

Grey Matters
The Tipping Point
The Age of Spiritual Machines
The Influencials
The Engaged Customer
The Inmates are Running the Asylum,

Diversions
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